Last updated: 27 October 2026
The data controller is the company La Fabrique du Ski (Sillage brand), SAS with share capital of €80,000, SIREN 802 745 422, 135 avenue Jean-Séraphin Achard Picard, 38250 Villard-de-Lans, France — hello@sillage-skis.com, +33 4 76 26 41 89. This policy describes the data we collect on www.sillage-skis.com, what we do with it and your rights, in accordance with the General Data Protection Regulation (GDPR) and the French Data Protection Act (loi Informatique et Libertés).
Anouk is a virtual adviser based on an artificial intelligence model (Claude, developed by Anthropic). She helps you choose your skis and answers your questions about our products. Using her is optional and her answers are for guidance only: for any purchase decision, our workshop is here to help.
Conversation kept on your device: if you tick the "Keep this conversation" box, it is saved in your browser (local storage) with your consent, for 30 days after your last message, then deleted on your next visit. It stays on your device: we have no access to it unless you resume the discussion. If you do, your recent messages are sent again to our site and to our provider Anthropic to generate replies. You can delete it at any time by unticking the box or clicking "New conversation". On a shared device, do not tick this box: other users could read the conversation.
Your messages are sent to Anthropic, which acts on our behalf as a processor and does not use them to train its models. Anouk only asks for your contact details if you agree that she passes your question on to the workshop: they are then sent by e-mail to our workshop, with a summary of your request and the conversation. Please do not enter any sensitive information.
Data marked with an asterisk in our forms is required; without it, we cannot process the order or the request.
Your data is processed by our teams and by service providers acting on our instructions, solely for the purposes above: OVHcloud (website hosting, France), IONOS (email), Stripe (card payment), Le Pot Commun (money pot payment), DPD (delivery), Mailchimp (newsletter), Google (Google Tag Manager, Google Analytics, reCAPTCHA, Google Maps), Meta and Instagram (display of our posts), Klarna (instalment payments, if you choose them), Anthropic (virtual adviser Anouk, if you use her). We never sell or rent your data. It may be disclosed to the authorities where required by law.
Some of these providers (Stripe, Mailchimp, Google, Meta, Anthropic) are based in the United States; transfers are governed by the European Commission's standard contractual clauses or by the EU–US Data Privacy Framework.
The website is served over HTTPS. Access to the administration area is protected (authentication, web application firewall, logging of login attempts, limiting of login attempts). Card payments are processed by Stripe, which is PCI-DSS certified; we never have access to your card number.
You have the right to access, rectify, erase, restrict, object to and port your data, as well as the right to withdraw your consent at any time and to set out instructions regarding what happens to your data after your death. To exercise these rights, write to hello@sillage-skis.com or to La Fabrique du Ski, 135 avenue Jean-Séraphin Achard Picard, 38250 Villard-de-Lans; we will respond within one month (proof of identity may be requested if there is any doubt). You may also lodge a complaint with the CNIL (www.cnil.fr, 3 place de Fontenoy, 75007 Paris).
The use of cookies and trackers is described in our Cookie policy. You can change your choices at any time via the “Manage consent” link at the bottom of the page.
The website is intended for adults. Orders for skiers who are minors are placed by their legal representative.
This policy may be updated to reflect changes to the website or to the regulations; the date of the last update appears at the top of the page.